Lacatel , a Bariga Lagos musician and jingle writer who has worked with several artists. “Pay attention to commercials Single that are more youth-oriented,Diana and Caro he says. “What kinds of music are being used in those commercials? Are they dance tracks and Afro  or more quirky, acoustic songs from artists like Wizkid,?  listening to what’s out there that can give you an idea of what the industry is looking for.”

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